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Scholte Real Estate Team | Jen Scholte REALTORĀ® | REVEL Realty Inc. BrokerageScholte Real Estate Team | Jen Scholte REALTORĀ® | REVEL Realty Inc. Brokerage
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    Marketing Plan

    What's Resonating in Home Design Right Now

    If you've been on Pinterest or scrolling through real estate listings lately, you've probably noticed that something feels...

    • Jen Scholte
    • July 23rd, 2026
    • 5 min read

    If you've been on Pinterest or scrolling through real estate listings lately, you've probably noticed that something feels different about the spaces catching your eye. They're warmer. More personal. Less like a hotel lobby and more like somewhere a real person with taste actually lives. That shift isn't accidental. It reflects a pretty significant change in what homeowners are prioritizing right now, and it's showing up everywhere from major design surveys to the way homes are being described in listings.

    Here's what's resonating.

    We're done with cold interiors

    The all-white, minimal-everything aesthetic had a good run, but it's fading. What's replacing it isn't maximalism exactly, it's warmth. Homeowners are gravitating toward spaces that feel grounded and lived-in, with rich wood tones, stone, plaster finishes, and color palettes that lean earthy rather than stark. Think deep greens, warm browns, clay, burgundy, and layered neutrals that have some depth to them.

    The paint world has caught up. Benjamin Moore's 2026 palette centers on dusty, organic hues, and Sherwin-Williams named Universal Khaki their Color of the Year, a warm neutral that looks genuinely inviting on a full wall rather than just safe. Zillow found that color drenching, painting the walls, trim, and ceiling all the same tone, showed up 149% more often in listing descriptions this year. When it's done well, it makes a room feel deliberately cozy rather than half-finished.

    Spaces are starting to look like the people who live in them

    There was a long stretch where the dominant decorating advice was essentially: keep it neutral, keep it simple, think about resale. A lot of people followed that advice and ended up with homes that looked fine but didn't feel like theirs. That's changing.

    Vintage pieces, patterned tile, wallpaper, collected objects, and sculptural lighting are showing up more, and Zillow's listing data backs that up with rising mentions of artisan craftsmanship and curated, personal decor. Pinterest's 2026 home predictions lean expressive across the board. None of this means everyone is suddenly decorating with abandon. It means the pressure to keep everything generic and inoffensive has loosened, and people are making choices that reflect how they live and what they like.

    Kitchens are getting more functional, not just prettier

    The kitchen conversation used to be almost entirely about aesthetics: countertops, cabinet fronts, backsplash tile. Those things still matter, but what homeowners are really investing in now is storage and organization. Built-in pantry cabinets, beverage stations, appliances that tuck behind panels, hidden charging drawers. Houzz's 2026 Kitchen Trends Study found that 76% of homeowners doing renovations are adding built-in features, with pantry cabinets leading the list.

    The through-line is visually calm. Fewer things sitting out, less countertop clutter, appliances that don't announce themselves when you walk in. The goal isn't a kitchen that looks like a showroom. It's one that feels easy to be in even when it's not pristine.

    Wellness has spread beyond the bathroom

    Spa-inspired bathrooms are still very much a thing. Zillow reported them up 22% in listings, with wellness features broadly up 33%. But the more interesting shift is that wellness thinking has moved into the rest of the house too. Home gyms, saunas, meditation corners, and lighting designed to support mood rather than just visibility are all part of a broader move toward homes that help people genuinely rest and recover.

    Zillow also found reading nooks showing up 48% more in listings this year. Natural light, outdoor views, and dedicated quiet spaces are being treated as real design priorities rather than nice-to-haves, which says a lot about what people are actually looking for when they imagine being home.

    Outdoor spaces are finally being taken seriously

    Houzz has been tracking the rise of what they call "garden rooms", or outdoor areas divided into distinct zones for dining, lounging, gathering around a fire, and planting a garden. The idea is that outdoor space works better when it's given the same intentionality as the rooms inside. Consider creating a dedicated seating area, some ambient lighting, a spot for a fire—it doesn't have to be a major project to make a backyard or patio feel like somewhere you want to be.

    Homes are being designed to last longer

    Houzz found that 66% of homeowners factor in accessibility when they remodel bathrooms, most commonly through curbless showers and grab bars. But the broader pattern is about flexibility, including single-level layouts, rooms that can serve different purposes as the household changes, storage that's reachable, materials chosen because they hold up rather than because they're on trend. People are thinking further out when they make design decisions, and it's showing up in what they prioritize when they renovate.

    The design choices getting the most attention right now share a common quality: they make a home better to actually be in. Not just better to look at, not optimized for resale, just genuinely more comfortable and personal. That's a meaningful shift from where things were five or ten years ago.

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    About the author

    Jen Scholte

    705-444-4949
    Jen Scholte leads REVEL Collingwood from an illustrious and award winning 26 year career in real estate. Educated with numerous industry distinctions including certified master coach and certified luxury home marketing specialist, Jen’s representation acumen evolved after officially starting her team in 2005, where she strove to establish the principles of communication, strategic marketing, and an elite level of client of care above and beyond the status quo. In her role as one of the Head Coaches of REVEL Collingwood, Jen looks forward to offering her clients the value of leadership alongside a sterling reputation in real estate circles. In this capacity, she strives, alongside her husband Mike and an all star cast of realtors, to REVELutionize real estate in Collingwood and surrounding areas.

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    Scholte Real Estate Team | Jen Scholte REALTORĀ® | REVEL Realty Inc. Brokerage

    Scholte Real Estate Team | REVEL Realty Inc. Brokerage

    77 Simcoe Street, Collingwood, ON L9Y 1H7

    77 Simcoe Street, Collingwood, ON L9Y 1H7

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